About Us: Our Name

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French Broad?! How uncouth!

Actually, our name is quite, um, couth. It is inspired by the mighty French Broad River, a brief account of which we have included below. We were awestruck at the age and majesty of the river running through our chosen home town, and we’re proud to identify with it. It helps us establish our local identity, while having the added benefit of some great double entendre. To us, indulging in handmade chocolate truffles is a sexy and sensual experience, and the suggestive nature of the name “French Broad” speaks well to that.

We found this information at ashevillenc.com:

“Since the intensity of the river varies depending on the season, both experienced and beginning water-sportsmen have come to love the river. It plays host to many beach side resorts and rafting agencies that provide raft and equipment rentals as well as guides who are happy to lead you on your very own rafting adventure.

“Of course the history of the French Broad extends to a time long before whitewater rafting enthusiasts breached its shores; it extends back before the dawn of man, before even the formation of the ancient Appalachian mountains that it now threads gracefully through. It’s long been understood that the Carolina region is geologically quite old, but the French Broad River bears the distinction of being the third oldest river in the world, trailing closely behind the Nile and the ironically named New River which also flows through North Carolina. Today the French Broad River serves as a major tributary of the famous Tennessee river, weaving its way around and through 210 miles of Western North Carolina Mountains, taking up the Pigeon, Swannanoa, Nolichucky, and other tributary rivers along the way.

“The Earliest known settlers of the French Broad Region are thought to be the Connestee Indians who’s mounds have been found to date back to 200-500 AD. Evidence of Cherokee habitation can be traced back to at least 1,000 AD. The Cherokee gave the river it’s oldest known name, Agiqua. It would be quite a while before immigrating Europeans, no doubt impressed by the river’s breadth, would name it the French Broad.

“Since the first Europeans settled the region in the late 18th Century, the banks of the French Broad have played host to cotton mills, riverside parks, even the doomed steam boat The Mountain Lily, but as city and industry grew around it so too did pollution. Fortunately this trend did not go unnoticed. In 1955, Wilma Dykman published her seminal work “The French Broad”. Calling the river ‘To thick to drink and to thin to plow”, Dykeman rose concerns about the state of the river which were soon confirmed by the French Broad Pollution Survey of 1957. With the passage of the Clean Water Act in 1972, The French Broad was on its way to returning the clean refuge of nature loved by so many today.”